![]() That’s because they can help you to build a public profile for your brand or business and help you get positive exposure in the media.Ī great press release should clearly and concisely lay out the information of your news or story so that journalists have everything they need to create an article. Press releases are generally considered to be part of a PR (public relations) strategy, workstream or campaign. They’re also sometimes referred to as news releases. ![]() Use the contents links below to jump to the section you need most, make your way through methodically from start to finish, or bookmark this page for next time you need it.Ī press release is a written document designed for press outlets and journalists, literally for you to release information to the press. This article will explain what a press release is, how to write one, rules for best practice and tips on how to get maximum success from your press releases. A press release allows you to send the key information about your story to different press contacts – like journalists, news sites and influencers – so they can publish it. One way to make sure your news is communicated to a wide and relevant audience is to write and strategically distribute a press release. So, you’ve got some news you want to share with the world. Top tips for a successful press release.Before you start writing a press release. ![]() If you’re looking for a comprehensive guide to writing a press release, our guest author Stephanie Joy Hubbard has got you covered. ![]()
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